Over the past decade, shifting consumer trends toward casual clothing reduced the need for dry cleaning services that are typically only used for formal and office wear. Moreover, the convenience of dry cleaning alternatives and advanced at-home laundering machines buoyed demand for industry services. The proliferation of casual office attire continues to reduce demand for dry cleaning services. Therefore, dry cleaning is a price-premium service, and consumers typically only dry clean formal attire that cannot be laundered at home.
The rise of smartphone digital integration is evolving and reshaping virtually every industry in the global market. Particularly, the dry cleaning and laundry industry has become an attractive sector for entrepreneurs as customers grow to expect more convenient, and less expensive options at the click of a button. Many smartphone users are growing more comfortable with mobile orders and digital payments, and increasing the popularity of mobile delivery orders. Nowadays, customers can customize their orders from a large selection of local dry cleaners for pickup and delivery service.
The demand for online pickup/delivery business is expected to increase over the next five years. This year it is estimated that millennials in the U.S. alone will spend $200 billion mostly through online services.
While many dry cleaners or laundromats are choosing to partner with existing apps, other companies are building out their own mobile pickup/delivery platforms. By processing orders through the mobile app, there are less customers waiting in line for the service. This also decreases the average wait time for customers, allowing for an increase in overall customer satisfaction. Furthermore, customer usage data can be leveraged and analyzed to better understand customer payment and consumption patterns, in which the company can offer tailored promotional offers to personalize purchase incentives.
The new Cleantie Platform includes Cleantie POS App, Cleantie/Cleantie+ Customer App, Cleantie Driver App, and Cleantie Promp App gives dry cleaners or laundromats the power to provide on-demand dry cleaning, laundry services to their customers.